Summary of Key Points
AI Super Creators (those who use AI to create exceptional content) have become extremely popular recently, with many ordinary people using AI to produce viral works. However, behind this craze lie several practical issues: the skills of creators vary greatly; many merely use AI tools without true creative talent; commercialization faces challenges such as unstable quality control, niche aesthetics, and a lack of personal brand recognition. Platforms, AI tool manufacturers, and MCN agencies are all contributing to the trend, but the industry is still in its infancy. Overall, AI Super Creation has potential, but it shouldn't be overhyped. The essence remains the traditional skills of creators combined with the assistance of AI tools.
1. Not Everyone Can Be an AI Super Creator: There Are Three Distinct Types of Creators
There are many people claiming to be AI Super Creators, but their abilities vary significantly. They can be roughly categorized into three types:
1. Tech Geeks: For example, U Hang from Douyin (with a background in robotics) understands AI model parameters and knows how to adjust tools. Their creations have a strong visual impact but lack narrative depth; they more closely resemble a montage of scenes rather than complete works.
2. Film and Television Professionals: Teams like Bao Dexi's use AI for film projects, with directors, screenwriters, or professional students at the helm. Their works are closest to traditional film and television and represent cutting-edge experimentation.
3. AI Enthusiasts: The largest group, who have only recently started using AI. They occasionally produce impressive content but lack the ability to sustain a steady output. Their work is more for personal enjoyment than for commercial purposes.
The key point is that true AI Super Creators still rely on traditional creative skills (such as writing scripts and storyboarding), with AI tools serving as a supplementary aid. If one only knows how to use AI tools, the potential of those tools is limited by the user's own capabilities.
2. Making Money Is Not Easy: Three Barriers to the Commercialization of AI Super Creation
To turn AI Super Creation into a profitable venture, three related issues must be addressed:
1. Unstable Quality Control: Short-form content (a few seconds) can impress with stunning visuals, but longer narratives (such as AI-generated dramas) are prone to failing. For instance, the first season of “The Girl Who Was Fired” became popular, but the second season was criticized due to flawed character development, affecting potential business deals.
2. Niche Aesthetics: Many AI Super Creators prefer cyberpunk or post-apocalyptic themes that appeal to niche audiences but not the general public. For example, Bilibili’s “The Chinese National Football Team Wins the World Cup” became popular through viral memes, but it faced issues with copyright and reputation rights, limiting derivative opportunities (such as film adaptations or merchandise) and forcing them to rely on advertising.
3. Lack of Personal Brand Recognition: Even if a work becomes successful, the creator may not be remembered by the public. Users often only ask about the tools used, not the creator themselves. Without a recognizable personal brand, it’s difficult to generate long-term revenue.
3. Who Is Supporting AI Super Creation?
The AI Super Creation industry is still developing, but various parties are getting involved:
1. Platforms (Douyin, Kuaishou, Yuewen): Fearing to fall behind, they are competing for creators by offering incentives such as traffic and cash prizes. For example, Douyin’s “AI Creator Transformation Program,” Kuaishou’s “Keling AI Program,” and Yuewen’s “Spark Program” aim to cultivate AI content while treating creators as assets.
2. AI Tool Manufacturers: They see supporting Super Creators as an opportunity to promote their tools; the more creators use their tools, the more popular the tools become.
3. MCN Agencies: They are actively signing up potential creators. For instance, the author of “Zombie Sweeper” was signed by Qingqiu Culture shortly after gaining fame, and brands like Maidao Media have signed hundreds of AI creators with millions of followers. Similar to managing real influencers, their focus is on securing talent first.
4. A Rational View of the Craze: There Are Some Hopes, but No Overhype
It’s still too early to claim this is the “Year One” for AI Super Creation, and there are certainly some bubbles in the market. Some participants are just taking advantage of the novelty of the technology, while others rely on technical expertise to maintain interest. However, the trend is not entirely negative—there are many talented individuals emerging. The key is to remember that AI is just a tool, not a magic solution. Those who truly understand both AI tools and have solid creative skills will be the ones to succeed in the long run.
In conclusion, while AI Super Creation represents a new approach to content production, it’s still in its early stages. Instead of focusing on the so-called “Year One,” it’s more important to focus on those who are using AI to create valuable content. They represent the true potential of this industry.
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