第一财经

Focus on luxury brands such as Rolex and LV: Sales across all stores under Taikoo have increased significantly.

原文:聚焦劳力士LV等重奢品牌,太古旗下商场销售全线上涨

Summary of Key Highlights

Taikoo Properties achieved impressive results in the first half of this year, with revenue increasing by 8% to HK$9.414 billion year-on-year. The stable profit that shareholders can expect to receive (which should account for the recurring surplus) also rose significantly by 36% to HK$4.661 billion. This success is largely due to the strength of its retail property segment, particularly the high-end shopping malls in mainland China, where rental rates increased by 13%. Several projects saw both sales and rental revenue growth. For example, Shanghai Xingye Taikoo Hui has seen a turnaround by attracting major brands such as LV and Rolex, with the proportion of mainland rentals in total rentals rising from 43% to 46%. High-end retail in Hong Kong also continued to perform well. Taikoo is cautiously optimistic about the future of both markets, believing that demand for luxury goods remains strong.

1. Overall Performance Growth is Encouraging, with a Focus on High-End Segmentation

The main reason for Taikoo Properties' positive results is its focus on high-end luxury brands. An 8% increase in overall revenue is not particularly impressive, but a 36% rise in stable profit for shareholders is quite significant, indicating that more of the company's earnings are actually distributed to them.

Its core business is "property investment" (essentially collecting rent), which accounts for about 70% of total revenue. Rental income from retail properties increased by 3.2%, while office and residential rents remained relatively stable, making retail properties the main driver of performance growth. The success of retail operations is largely attributed to high-end brands. Both in mainland China and Hong Kong, Taikoo's malls are filled with prestigious brands like LV and Hermes, which not only generate higher rent revenues but also attract a large number of customers, boosting business activity.

2. Mainland Retail Properties Become the Pillar of Growth

Mainland retail properties were the key drivers of this performance improvement, with rental revenue increasing by 13%, significantly higher than the overall retail growth rate. Specific examples include:

  • Shanghai Xingye Taikoo Hui’s Turnaround: This project previously struggled with unclear positioning, but since the opening of the LV store "Louis Vuitton Store," traffic has surged, and sales increased by 50% last year. This year, the addition of a Rolex flagship store led to a 82.2% increase in sales and a 29% rise in rental revenue, making it the best-performing project.
  • Other Projects Also Performed Well: Sales at Shanghai Qiantan Taikoo Li and Chengdu Taikoo Li increased by 14%, with rental revenues rising by 16% and 14% respectively, and occupancy rates were at 98% (indicating high demand). Guangzhou Taikoo Hui, as a high-end mall in South China, also saw sales and rental revenue increase by 9% and 11%. These projects have attracted local wealthy individuals and tourists through their presence of luxury brands.

3. Increased Contribution from the Mainland Market

The proportion of mainland rentals in total rentals increased from 43% at the end of 2025 to 46% in the first half of this year, highlighting the growing importance of the mainland market as a key driver of growth for Taikoo Properties.

The strength of the mainland market is due to persistent demand for luxury goods. Despite overall economic recovery, wealthy consumers' willingness to purchase luxury items remains strong, as evidenced by the excellent sales of "gold jewelry, watches, and jewelry." Taikoo's malls are located in prime locations (such as Nanjing West Road in Shanghai and Chunxi Road in Chengdu), which are natural hubs for high-end consumption.

4. Hong Kong Business Shows Steady Progress, with a Successful High-End Strategy

Rental revenue from Hong Kong retail properties also increased (although specific figures were not provided). This indicates that Taikoo's high-end strategy is effective even in the local market. Hong Kong is an important international luxury market, and with the return of tourists, high-end shopping malls are gradually recovering. However, the growth rate in Hong Kong may be slower compared to the mainland due to its smaller market size and more modest economic recovery. Nonetheless, Hong Kong remains a stable source of revenue for Taikoo Properties.

5. Cautiously Optimistic about the Future: Strong Demand for Luxury Goods

Taikoo is cautiously optimistic about the future of the retail market. It expects retail sales to continue to recover in mainland China in 2026, with brands willing to invest in prime locations. The same sentiment applies to Hong Kong. The strong performance of luxury categories such as gold jewelry, watches, and jewelry demonstrates that consumer purchasing power remains intact.

Therefore, Taikoo will continue to focus on high-end luxury brands and expand its presence in key locations across both mainland China and Hong Kong to reinforce its competitive advantage.

In summary, Taikoo Properties' success stems from its focus on high-end luxury consumption. Regardless of market changes, the demand for luxury goods from wealthy consumers remains constant. By strategically locating its high-end malls, the company has transformed this demand into substantial growth in its business performance.