Summary of Key Points
"The Legend of Nezha: The Demonic Child's Turmoil in the Sea" (also known as "Nezha 2") won the Best Film award at the 38th Golden Flower Awards for Popular Movies, adding another significant honor to its list of achievements alongside the Golden Panda Award and Golden Rooster Award. The film has also grossed over 16 billion yuan globally, setting multiple records as the highest-grossing animated movie in history. Behind this blockbuster created in Chengdu High-Tech Zone is a comprehensive support system from the digital cultural and creative industry—covering everything from production to special effects and voiceovers, with numerous local companies deeply involved. The zone has established a mature ecosystem that includes IP incubation, content creation, technological empowerment, and global distribution. In the future, it plans to develop even more globally influential original IPs, helping Chengdu become a leader in digital cultural and creative industries.
Detailed Analysis
1. "Nezha 2": A Double Win with Awards and Box Office Success
Winning the Best Film award at the Golden Flower Awards is no accident for "Nezha 2"—last year, it already won the Golden Panda Award for Best Animation and the Golden Rooster Award for Best Artistic Design, claiming all the top awards in China's animation category. Its box office performance is even more impressive: with total global revenues exceeding 16 billion yuan, it not only became the highest-grossing animated film but also ranked fourth on the all-time global movie box office list, behind only "Avatar," "Avengers: Endgame," and "Titanic." As a sequel to "The Legend of Nezha," the film is filled with traditional Chinese cultural elements, such as the dragon palace's architectural style and character designs like Nezha's mixed-thread robe and Ao Bing's dragon scales, which appeal to both domestic and international audiences.
2. "Chengdu High-Tech Zone" Is More Than a Label—it Represents Real Industrial Strength
You might think "Chengdu High-Tech Zone" is just a name, but it represents substantial industrial capabilities. The film's primary producer is a company based in this zone, and many local enterprises were involved in key aspects like special effects and voiceovers. For example, the animation studio used its own technology to create realistic water effects for the dragon palace and dynamic combat scenes that retained a Chinese aesthetic. This demonstrates that the zone has gathered a cluster of companies capable of producing a top-tier animated film, working together as a cohesive industry.
3. Chengdu High-Tech Zone's Digital Cultural and Creative Ecosystem
The success of "Nezha 2" is not an isolated incident. The zone is a national-level base for the online audio-visual industry and a demonstration site for the integration of culture and technology, focusing on digital cultural and creative products such as games (like "Honor of Kings" and "Wan Guo Xing Wei"), animated films ("100,000 Cold Jokes" and "Those Things That Happened to That Rabbit"), ultra-high-definition videos, and digital music. What's more impressive is the zone's complete ecosystem that spans from idea generation (IP incubation) to content creation, technological enhancement, and global distribution. For instance, the adaptation of "That Rabbit" from a comic to an animated series and its subsequent international release is a testament to this ecosystem.
4. The Next Step: From Creating Blockbusters to Building a Global IP Hub
Chengdu High-Tech Zone aims to go beyond producing occasional hits; it wants to strengthen its digital cultural and creative industry by improving the ecosystem (facilitating collaboration among companies), attracting more quality resources (top-tier creative teams and investment), and fostering creativity. The zone uses the "Nezha" series as a model to incubate more globally influential IPs, with the ultimate goal of establishing Chengdu as a global hub for digital cultural and creative industries. When people think of Chinese digital culture and creativity, they should think of Chengdu.
In One Sentence
The success of "Nezha 2" is the result of years of development in Chengdu High-Tech Zone's digital cultural and creative industry. This industry's growth will lead to more innovative hits, creating a positive cycle where we can expect more excellent Chinese animations and games in the future, all backed by the hidden strength of a regional economy.