虎嗅

"Guixu" has become a huge hit. Why are AI-produced short dramas so fascinated by the theme of "the end of the world"?

原文:《归墟》爆了,AI短剧为什么迷上“世界末日”?

Summary of Key Points

Recently, AI-applied post-apocalyptic short dramas have become a popular genre. They have evolved from early, rudimentary forms that focused on simple “stockpiling for enjoyment” (where the protagonist revives to stockpile supplies and enjoys watching others suffer) to more sophisticated versions that emphasize world-building (turning everyday scenes into post-apocalyptic settings) and incorporate various genres (such as strong female protagonists and suspenseful puzzles). AI technology has significantly reduced the production costs of these dramas, bringing them within reach of smaller budgets (from hundreds of millions for traditional films to less than 100,000 yuan for AI-generated works). However, these dramas also face regulatory challenges due to content restrictions (such as violence and extreme conflicts), forcing creators to shift from creating mindless entertainment towards more compliant storytelling.

Detailed Analysis

1. Evolution of Post-Apocalyptic Short Dramas: From “Stockpiling” to “Turning Everyday Scenes into Post-Apocalypse”

A year ago, AI-generated post-apocalyptic dramas were still quite basic: the protagonist would revive a few days before the apocalypse, sell their house and car to stockpile instant noodles, and build a safe shelter. The key aspect of these stories was the contrast between their comfortable lifestyle (with air conditioning and hot pot) and the suffering of others (who had to survive on tree bark). In 2025, dramas like “Post-Apocalyptic Stockpiling” and “Eternal Winter: Eating Hot Pot in a Post-Apocalypse” became popular. Although they were poorly produced, they were inexpensive and aimed solely at providing simple, enjoyable entertainment.

Today, dramas like “Return to the Ruins” have taken a different approach. They no longer focus on stockpiling supplies for revenge but instead use everyday elements (such as subways, residential buildings, and giant ants) to create a post-apocalyptic atmosphere. This transformation of familiar settings into unfamiliar ones makes the post-apocalyptic experience more realistic and elevates the story from a collection of enjoyable moments to a narrative with a well-defined world.

2. The Perfect Match between AI and Post-Apocalyptic Themes

There are three reasons why AI is particularly suitable for post-apocalyptic themes:

  • Cost Reduction: Traditional post-apocalyptic films (like “World War Z”) can cost hundreds of millions to produce, while AI-generated short dramas can be made for less than 100,000 yuan. AI can create monsters and desolate landscapes more efficiently than real actors.
  • High Tolerance for Errors: If an AI-generated monster has a few extra legs, viewers are unlikely to notice it as a bug; such flaws fit well into the post-apocalyptic context.
  • Inherent Appeal: Scenes like giant ants emerging from subways instantly capture viewers’ attention due to their visual impact, which aligns with the fast-paced nature of short dramas.

2. Gender-Specific Engaging Elements

Post-apocalyptic themes also cater to different audience demographics:

  • Male-Focused Dramas: These often emphasize action and revenge. For example, in the overseas series “Apocalypse Game,” the protagonist gains zombie-like abilities after reviving and uses them to hunt enemies.
  • Female-Focused Dramas: They follow a “strong female protagonist + puzzle-solving” formula. In “I Clean Up the Waste in the Wasteland,” the heroine rises from a low social status, struggles for survival, and explores her family’s past while solving mysteries. The destruction of the world serves as a backdrop, with her personal growth being the main focus.

3. Regulatory Challenges: Moving Away from Mindless Entertainment

Domestic regulations are becoming stricter. From January to August 2025, over 2,000 post-apocalyptic dramas were removed for containing violent content and extreme portrayals of human nature. In 2026, specific guidelines explicitly banned violent revenge plots. As a result, creators are adapting their stories. For instance, in “Post-Apocalyptic Rainstorm: I Win by Relying on the Fetal’s Voice,” the focus is shifted away from zombies and revenge to the relationship between the heroine and a fetus, still attracting high viewership.

4. The Future of Post-Apocalyptic Dramas

While AI can quickly create monsters and destroy worlds, audiences will soon care more about the quality of the story itself rather than just the visual effects. The success of “Return to the Ruins” lies in its ability to make everyday scenes feel like part of a post-apocalyptic reality. In the future, AI-generated post-apocalyptic dramas will compete on the strength of their narratives, not just on the spectacle they can create.

In One Sentence

AI-driven post-apocalyptic short dramas represent a perfect combination of technology and content. To be successful, creators need to find a balance between engaging story elements and adhering to regulatory guidelines, ultimately focusing on telling compelling stories set in a post-apocalyptic world.