虎嗅

"Starting a business is tough and full of challenges: You need to act quickly, making adjustments as you go."

原文:创业艰难百战多:做事要快,边干边调

Summary of Key Points

This article, based on the author's dual experiences as a worker (teaching at a training institution) and an entrepreneur (operating a law firm), discusses the fundamental differences in thinking between workers and entrepreneurs. It outlines the essential survival principles for entrepreneurs, such as being frugal, versatile, avoiding laziness, and letting go of perfectionism. The author uses his own practice of running a “one-person company” as a case study to illustrate how these concepts can be put into action.

Detailed Analysis

1. Differences in Thinking Between Workers and Entrepreneurs: One Lives by Impression, the Other by Precision

Workers may develop an attitude of perfunctoriness over time, thinking, “After all, the money comes from the boss, so I can just get by,” and might even feel that the boss is naive if they can cut corners without considering costs or outcomes (for example, not worrying about flight prices when booking a ticket). Entrepreneurs, on the other hand, have to earn every penny themselves, which forces them to be meticulous with their spending: for instance, when booking flights for his law firm, the author would consider the most cost-effective routes, whether the hotel is close to the detention center or court, and the best time to book. This attention to detail is not just about being cheap; it’s a survival instinct.

2. The Survival Logic of a “One-Person Company”: You Need to Know Everything and Act Quickly

Running a law firm as a one-person company means that you have to take on multiple roles—accountant, administrator, customer service representative, planner, etc. You don’t need to be an expert in all areas, but you must have a basic understanding of them. The author had to teach, handle cases, schedule meetings, and maintain client relationships, which made him highly versatile. Moreover, actions must be swift; mistakes are acceptable, and you should move on to the next step without waiting for perfection.

3. Don’t Get complacent After Success: Laziness Can Be Fatal for Both You and Your Company

The author compares this to gaining weight after success, suggesting that it’s not necessarily due to a slow metabolism but rather a loss of motivation and laziness. The same applies to companies, which can experience a sharp decline in efficiency after achieving success—endless meetings, pointless reviews, and overstaffing. As the owner of a one-person company, the author remains vigilant against this by maintaining a daily routine, such as running in the morning, to prevent becoming lazy or engaging in unnecessary internal strife.

4. Entrepreneurs Should Avoid Perfectionism: It’s Better to Make Mistakes Than to Be Ignored

Entrepreneurs don’t need to please everyone or achieve perfection in everything they do. The author’s blog posts and videos may contain errors, but he doesn’t bother to correct them; instead, he moves on to the next task. He also records videos without using makeup and speaks directly. He believes that being criticized is better than being ignored by the market. Market attention is valuable, and perfectionism only slows progress. Entrepreneurship is about trial and error, not waiting for perfection before taking action.

This article doesn’t use complex financial terms; instead, it uses the author’s personal experiences to explain the underlying principles of entrepreneurship: it’s about being practical, acting quickly, and being resilient in the face of challenges. Whether you’re considering starting a business or working in a traditional career, these insights can help you understand your role more clearly.