虎嗅

After a $2.7 billion defeat, Masayoshi Son invests $1 billion in patient capital

原文:27亿美金败局之后,孙正义掷出10亿耐心资本

Summary of the Core Content

This news article tells the story of a company in the autonomous driving industry that has made a comeback after facing setbacks. Argo AI, which once held great hopes from Ford and Volkswagen, went bankrupt due to the challenges of commercializing urban autonomous driving. The core team of Argo AI then founded Stack AV, focusing on developing long-distance unmanned trucks. They secured an investment of over $1 billion from SoftBank and demonstrated their product in collaboration with PACCAR, a leading American truck manufacturer. While Stack AV is still in the testing phase, their competitor Aurora has already started commercial operations without safety drivers. Stack AV’s advantages include its team experience, partnerships with vehicle manufacturers, and access to long-term funding. However, to catch up with their competitors, they need to overcome challenges related to mass production, safety verification, and commercial implementation.

Detailed Analysis

1. From Urban Robotaxi to Unmanned Trucks: The Strategic Shift

Why did Argo AI’s team abandon urban taxi services to focus on long-distance truck transportation?

  • Urban environments are more complex, while truck routes are simpler: Robotaxis have to deal with numerous unexpected situations such as pedestrians, electric vehicles, and road construction. They also need to establish complex systems for fleet management, customer service, and accident handling, and each city requires new regulatory frameworks and builds of trust, which are extremely costly. In contrast, long-distance trucks mainly operate on highways with fixed routes, making the scenarios relatively more predictable.
  • There is a genuine demand in the trucking industry: There was a shortage of over 80,000 truck drivers in the United States in 2021, and the driver population is aging with high turnover rates. Logistics companies are eager to reduce costs. Goldman Sachs estimates that by 2028, the cost of operating unmanned trucks could be lower per mile than using human drivers, which represents a significant financial opportunity.
  • Argo AI’s previous failures taught them a lesson: The company realized that urban autonomous driving was not a viable path to profitability and decided to tackle the “dull, dirty, and dangerous” task of long-distance trucking, where robots are better suited.

2. Stack AV’s Three Key Strengths: Why Did SoftBank Invest $1 Billion?

Stack AV was able to attract SoftBank’s investment due to three key factors:

  • A team with extensive experience: The three founders have decades of experience in autonomous driving, having worked on railway safety systems and participated in top-tier DARPA robotics competitions. They understand how to design safe systems and integrate technology with commercial operations.
  • Collaboration with PACCAR: Stack AV collaborated with PACCAR to design trucks from the ground up, incorporating dual backups for steering, braking, and power supply, making the vehicles safer and more cost-effective. This approach avoids the need for expensive and unsafe additional sensors.
  • SoftBank’s commitment to long-term investment: Autonomous driving requires sustained funding. SoftBank provided a substantial amount of money with no immediate profit expectations. Having experienced the failure of Argo AI due to lack of shareholder patience, Stack AV understands the importance of this type of support, allowing them to focus on building a robust system without rushing for short-term results.

3. Challenges Faced by Unmanned Trucks

Even with the right strategic direction, Stack AV still faces several hurdles:

  • Safety: Unmanned trucks must be foolproof, especially considering their weight and braking distances. Their systems need to be able to handle failures gracefully, such as replacing faulty sensors or taking over control in case of a driver’s loss of consciousness.
  • Costs: Currently, adding autonomous technology to a standard truck costs an additional $125,000–$150,000. Goldman Sachs predicts that these costs could be reduced to $35,000–$40,000 by 2035, but this depends on mass production. Stack AV’s partnership with PACCAR is crucial in achieving this goal.
  • Operations: Transitioning from manned testing to commercial operations without safety drivers requires establishing entire operational systems, including handling customer orders and vehicle maintenance.

4. Competitor Aurora: Leading the Way

Stack AV’s competitor Aurora, also founded by former DARPA researchers, has already made significant progress:

  • Commercial operations without safety drivers: Aurora is operating in Texas, transporting frozen desserts and collaborating with companies like Uber Freight.
  • Mass production plans: They are working with Continental (a car parts manufacturer) and NVIDIA (a chip supplier) to mass-produce autonomous systems by 2027, which should reduce hardware costs.
  • Partnerships with vehicle manufacturers: Aurora has partnered with Volvo to integrate their autonomous system into its trucks and connect them to logistics networks.

Stack AV’s strategy may not be to directly overtake their competitors but to leverage their partnership with PACCAR to gain a foothold in the market, such as by supplying systems for PACCAR’s trucks. They need to prove their technology’s reliability and demonstrate its commercial viability before making significant progress.

5. The Future of Unmanned Trucks

Unmanned trucks will not completely replace human drivers in the short term but will transform the industry:

  • Drivers will not lose their jobs, but their roles will change: Initially, trucks will operate autonomously between logistics hubs, with drivers taking over when needed. This will reduce driver fatigue and improve efficiency.
  • Lower logistics costs: Unmanned trucks can operate 24/7, increasing efficiency and reducing costs for businesses, ultimately benefiting consumers.
  • Regulatory challenges: Different states have varying regulations regarding unmanned trucks. Stack AV is working with industry associations and former regulators to promote standardized policies.

In summary, Stack AV represents a typical example of a company in the autonomous driving industry adapting to new market conditions. While they possess the necessary resources, they still need to overcome significant challenges before achieving profitability. The era of unmanned trucks is approaching, but it will take several years for them to become widely adopted.