Summary of Key Points
This news article compares the current development of AI artists with that of real-life artists: Although AI artists (such as Fang Taozǐ and Yan Jìmíng) have gained popularity quickly through short-form dramas, they struggle due to the lack of a stable identity. Changes in their appearance, the authenticity of advertisements, and the consistency of their roles can easily lead to setbacks. In contrast, real-life artist Qi Wei has actively authorized the use of AI technology, leveraging her years of established image as an asset. The main challenge for AI artists is that they currently do not possess the same "identity" as real stars, which is built on long-term media presence, tangible experiences, and public memory.
I. The "Fast Rise, Fast Fall" Law of AI Artists: Why Do They Boom and Bust So Quickly?
The rise and fall of AI artists are much faster than that of real-life stars. For example, Fang Taozǐ lost audience favor within less than a week after her first advertisement was released, and the second season saw a decline in popularity due to perceived "diminished intelligence" and changes in appearance. There are two main reasons for this:
1. The flaw of fictional experiences: When Fang Taozǐ appeared in an ad promoting contact lenses, the slogan claimed that her eyes would look more expressive after wearing them. However, since she is AI, she cannot actually wear contact lenses or share real experiences, which feels misleading to viewers.
2. Disruption in role consistency: In the first season, Fang Taozǐ was portrayed as more assertive, but in the second season, she appeared weaker. Similarly, Yan Jìmíng was criticized for not resembling her true self when she wore a crown in ancient costumes in the first season and then modern makeup in the second season. The identity of AI artists is closely tied to specific storylines, and once they deviate from these settings, viewers no longer recognize them.
II. What Makes Qi Wei's Approach with AI Authorization Smart?
Qi Wei is the first artist to fully authorize the use of her image for various purposes (name, portrait, voice, performance style). Her AI avatar, Han Qingxia, is a separate character, so why isn't she worried about losing business? The difference lies in the type of authorization:
- Difference from older artists: Artists like Wang Zuxian and Wu Qihua authorized their younger versions, creating a "cyber-age reversal" effect. Qi Wei, on the other hand, is authorizing her current self, but her avatar (Han Qingxia) has an independent story that uses elements of her real identity.
- The power of a rich digital profile: Qi Wei has been in the entertainment industry for 20 years, and her image is well-established through TV shows, variety shows, interviews, and red-carpet appearances. Even if Han Qingxia is created using AI, viewers recognize her as Qi Wei because they know her personality and habits.
III. The Burden of Identity for AI Artists: Why Does a Small Change in Appearance Cause Discomfort?
The identity of AI artists relies heavily on visual cues. For instance, Fang Taozǐ's consistent hairstyle and facial features are key identifiers for fans. Any change in these can make them feel that the artist is no longer recognizable. Real-life artists, however, have a broader range of appearances, which provides more stability for fans.
- Advantages of real-life artists: Even if Zhou Xun shaves her head, she remains recognizable because fans have seen her in various roles and styles over time. AI artists, with their limited visual references, are more sensitive to such changes.
IV. The Ability to Take Responsibility: A Fatal Shortcoming for AI Artists
Marketing claims that AI stars cannot face negative consequences, but in reality, they cannot be held accountable when problems arise.
- Legal aspects: If an AI artist's advertisement fails, fans cannot sue the artist herself; instead, they must target the company behind her. Real-life artists, on the other hand, are responsible for their actions and may face legal penalties (such as fines for endorsing false advertisements).
- Trust aspects: Fans trust real artists because they understand that they are accountable for their words and deeds. AI artists lack this sense of responsibility, which makes them more suspicious to viewers.
V. The Last Barrier for Stars: Things That AI Cannot Replace
While AI can mimic a star's appearance and voice, certain aspects cannot be replicated:
- Tangible experiences: Qi Wei has experienced wearing contact lenses and knows how they feel. AI does not have a physical body to understand these sensations.
- Time-built identity: Qi Wei's 20-year career includes numerous works and interviews that contribute to her established image. These elements are unique and cannot be replicated by AI.
- Public memory: Fans' memories of Qi Wei are connected to her works and personal life, creating a lasting impression that AI avatars cannot replace.
In summary, while AI represents a advancement in technology, it has not yet overcome the challenge of establishing a credible identity. Real-life artists, with their rich digital profiles, can better leverage AI to enhance their presence. For AI artists to succeed, they need to create more complex and authentic identities that go beyond mere visual cues. However, this may take a long time to achieve.