虎嗅

Houses are being classified as part of “heavy consumer spending” – what changes does this imply for the real estate market logic? Zhao Yanjing: The focus in the future will be on the renovation of existing houses.

原文:房子被写进“大宗消费”,楼市逻辑有何变化?赵燕菁:未来重点是旧房改造

Summary of Key Policy Changes

Recently, there has been a significant shift in China's housing policy: from the past focus on "housing for living in, not for speculation" and curbing new speculative purchases, to now prioritizing housing as a major durable consumer good. The emphasis is on improving the quality of existing homes rather than simply increasing the quantity of new ones. At the national level, this shift is reflected in the "15th Five-Year Plan for Expanding Consumption" and the revision of the "Housing Provident Fund Management Regulations" (which include new provisions for using funds for home renovations and property management fees, as well as allowing flexible employment individuals to contribute to the fund). At the local level, measures such as relaxing purchase restrictions (as in Beijing) and promoting programs to exchange old homes for new ones (as in Nanjing) have been implemented. Experts point out that housing serves as the "core carrier" of all major consumer spending, and activating this sector requires addressing issues related to funding, market expectations, and the renovation of existing properties. The long-term goal is to reverse the downward trend in housing prices and encourage residents to invest in upgrading their homes.

1. Policy Shift: Housing from a Subject of Regulation to a Driver of Consumption

Previous housing policies were primarily aimed at preventing overheating in the market and curbing speculation. Now, housing is being placed on par with other major consumer goods like cars and household appliances, even ranking first among them. The goal is not to encourage frenzied buying of new homes but to recognize the significant impact of housing on related spending—redecorating, purchasing furniture, and paying for property management fees all rely on home ownership. For example, upgrading a dilapidated old house can generate tens of thousands to hundreds of thousands in additional spending, which is much more substantial than the impact of buying a car.

This policy shift marks a departure from the traditional approach of focusing on building new houses and selling land, towards a strategy that aims to revitalize existing properties. The focus will no longer be on who builds the most houses but on making existing homes more valuable and livable, thereby boosting the overall consumer economy.

2. Reform of the Housing Provident Fund: More Flexibility in Funds to Address Financial Constraints

The housing provident fund was previously limited in its uses, with funds mainly available for buying homes, repaying loans, or renting. The new reform expands the eligible expenses to include home renovations and property management fees, and it also allows flexible employment individuals to contribute to the fund. This makes the funds more versatile and practical. For instance, if you want to install an elevator in your old house, you can now use the provident fund for that purpose. This directly addresses the issue of people wanting to spend but lacking the means to do so.

3. Local Initiatives: Beijing Relaxes Purchase Restrictions, Nanjing Promotes Home Exchanges—Can These Practices Be Adopted Nationwide?

Local governments are experimenting with new measures:

  • Beijing: Reduced the requirement for social security contributions from five years to one year for non-residents purchasing homes within the Fifth Ring Road; multiple-child families can buy an additional home within the Fifth Ring Road and any number of homes outside it.
  • Nanjing: Encourages residents to exchange old, dilapidated houses for new ones, which helps to reduce inventory and improve housing quality while stimulating renovation spending.
  • Wuhan/Chengdu: Promote the integration of new and used housing markets, reduce the inventory of commercial properties, and develop high-quality residential areas.

Experts suggest that these initiatives need national support in the form of financial incentives, such as special bonds to assist local governments in purchasing old houses. The key is to avoid creating more new housing through demolition; instead, efforts should focus on improving existing properties (e.g., adding elevators and garages) to increase their value. This will make it more attractive for residents to upgrade their homes and thus stimulate consumption.

4. Barriers to Activating Consumption: Market Expectations, Liquidity, and Renovation Restrictions

There are three major obstacles to encouraging housing spending:

1. Negative market expectations: People fear that housing prices will fall, so they hesitate to buy or renovate houses.

2. Lack of liquidity: The secondary housing market is sluggish, making it difficult to sell homes, and banks are reluctant to provide loans for renovations.

3. Regulatory barriers: Residents facing challenges when trying to renovate their homes (e.g., adding floors or changing layouts) often face demolition due to legal concerns.

Experts recommend creating a more liquid secondary housing market by using technology (e.g., AI for real-time property valuations) and simplifying the renovation process to make it legally feasible and attractive to residents.

5. Long-Term Drivers: Stabilizing Housing Prices is Key

Short-term incentives (such as purchase vouchers) can only provide temporary boosts. To foster sustained consumption, it is essential to create a situation where residents believe that housing values will increase over time. This can be achieved by:

  • Reducing supply: Pausing the construction of new homes and reducing the amount of land allocated for new developments.
  • Increasing demand: Removing all purchase restrictions and even allowing foreigners to buy houses with RMB, while offering low-interest loans and other incentives.

When supply and demand are balanced, housing prices will stabilize or rise slightly, increasing residents' wealth and motivating them to invest in home renovations or purchases. Consumption will then emerge naturally without the need for additional stimuli.

In Conclusion

The core of this policy shift is to shift from relying on new homes to drive economic growth to leveraging the upgrading of existing homes to stimulate consumption. The success of these measures depends on whether we can reverse negative market expectations and remove regulatory barriers that hinder housing renovations.