虎嗅

Is stand-up comedy becoming less funny because of traffic and trending topics?

原文:脱口秀越来越不好笑,是流量和话题造成的吗?

Core Summary

This article highlights the current state of China's stand-up comedy industry: it has evolved from being a sought-after and scarce commodity just a few years ago to a situation characterized by saturation, intense competition, and mutual depletion among all parties involved. The explosion in the number of shows has distracted viewers, while the comment segments have become perfunctory, and the actors' deliberate attempt to stir emotions has deviated from the core objective of being funny. As a result, audiences have developed a sense of aesthetic fatigue, leading to a vicious cycle where platforms, the industry, the actors, and the viewers are all harming each other.

Detailed Analysis

1. Too many shows: From being eagerly sought after to being overwhelmed

In the past, stand-up comedy was a rare and enjoyable experience. For example, when “The Stand-up Comedy Show” first premiered, people would eagerly watch every episode, finding it both fresh and hilarious. But this summer, numerous stand-up shows were released simultaneously, resembling a supermarket shelf filled with snacks of the same brand—so many that it’s hard to choose from. With limited time and attention, viewers find it burdensome even to decide which show to watch, let alone to engage with them properly; as a result, they become less interested in each one and may simply give up altogether.

2. Perfunctory comment segments: Who would want to watch comments that are nothing but flattery?

Reports indicate that viewers skip the comment sections because they contain nothing substantial beyond empty praise. For instance, after an actor performs a sketch, the judges might simply say “You’re amazing” or “That joke was brilliant,” without offering any specific feedback on what was good or areas for improvement. This is like receiving an A on a test without any guidance on what was done well—completely meaningless. Viewers are there to be entertained, and since the comment segments are time-consuming and uninformative, they naturally fast-forward through them.

3. Actors’ emotional manipulation: Moving from laughter to tears? Audiences have grown immune

The essence of stand-up comedy is humor. However, many actors now deliberately try to evoke empathy by sharing their personal hardships or family conflicts, turning their sketches into mere story-telling sessions. While this might move viewers a few times, it’s like drinking too much strong chicken soup every day—eventually, it becomes tedious. Audiences, who want to relax and laugh, become immune to these emotional appeals and simply skip the sentimental parts.

4. Audiences’ “attention bankruptcy”: Too many choices dilute interest

“Attention bankruptcy” refers to the situation where viewers run out of mental energy. In the past, with fewer stand-up shows available, people would focus on just one; now, with so many options, their attention is scattered, and they can’t devote much effort to any single show. For example, if you have five stand-up apps on your phone and each one only gets 10 minutes of your time, you might end up uninstalling them all—this is a clear sign of “attention depletion.”

5. Mutual destruction: The industry falls into a vicious cycle

Platforms produce new shows in an attempt to attract viewers; actors compete for praise or try to stir emotions; and audiences, dissatisfied with the quality, simply stop watching. As a result, platforms waste resources on shows that no one watches, actors fail to focus on what truly matters (humor), and viewers become frustrated. Everyone is contributing to the problem, yet no one addresses the core issue, creating a self-destructive cycle.

Final Conclusion

Stand-up comedy needs to return to its fundamental purpose of being funny. Otherwise, if things continue as they are, the number of viewers will only decline, and the industry will face increasing difficulties.