第一财经

Non-bank deposits increased by less than one trillion yuan year-on-year. Is the trend of "deposit migration" slowing down?

原文:非银存款同比少增超万亿,“存款搬家”放缓?

Summary of Key Financial Data for July

The financial data for July reveal several important signals: The increase in RMB deposits reached a new low for the period, with household deposits decreasing by 630 billion yuan in a single month, although the year-on-year decline is smaller (the decrease was more significant last year). The trend of "deposit migration" (from banks to non-bank institutions such as funds and stocks) has slowed down due to stock market volatility. The narrowing of the gap between M2 and M1 indicates a passive contraction rather than an active increase in liquidity, as the growth rate of M2 has slowed. Credit has also contracted beyond seasonal expectations, reflecting weak borrowing intentions from both businesses and individuals. The market is hoping that fiscal policies will take effect to improve the monetary and credit environment.

1. Household Deposits Decreased by 630 Billion Yuan: Year-on-Year Decline Narrowed, but Consumers and Businesses Still Hesitant to Spend or Borrow

The net decrease in household deposits in July was 630 billion yuan, which may seem alarming, but it is actually 480 billion yuan less than the same period last year, indicating that the decline has eased. Why has this happened?

  • Hesitation to Spend and Borrow: Analysts suggest that households are preferencing savings (precautionary behavior), with weakened demand for consumption and loans for housing and vehicles. Businesses are in a similar situation, with poor profit expectations and limited cash flow, resulting in a year-on-year decrease of 170 billion yuan in their deposits.
  • Money Hasn't Disappeared, Just Moved Around: Some of the deposited funds have flowed into insurance products and private equity funds (although financial data does not fully reflect this). There is also a clear divergence among different income groups: higher-income individuals may continue to invest, while lower-income households are more inclined to save.
  • Investment Sentiment Not Completely Deteriorated: New A-share accounts opened in July increased by 35% year-on-year, although the growth rate has slowed month-over-month, indicating that some investors are still entering the market, albeit less aggressively.

2. The Trend of Deposit Migration Has Slowed: Stock Market Volatility Makes It Risky to Move Funds

"Deposit migration" refers to the transfer of bank deposits to non-bank accounts such as funds and stocks. In July, non-bank deposits increased by only 1.03 trillion yuan year-on-year, indicating a slowdown in this trend:

  • Direct Reason: The stock market was highly volatile in July (with significant declines and subsequent rebounds in sectors like AI and semiconductors), making households reluctant to transfer their deposits into these investments for fear of losses.
  • Experts Clarify the Misconception: The migration is not about the disappearance of funds but rather a redistribution among different entities. When you buy stocks, your deposits decrease, while those who sell stocks see an increase in their deposits; the total amount of deposits remains largely unchanged. Even when investing in financial products, most of the money eventually returns to banks (for example, through purchasing interbank certificates of deposit).
  • Trend Has Slowed but Not Stopped: Analysts believe that the migration is still ongoing, albeit at a slower pace.

3. The Narrowing Gap Between M2 and M1: Don't Celebrate Too Soon; It's a Sign of Passive Contraction

To explain this concept simply: M2 represents all types of money (both fixed-term and demand deposits), while M1 refers to "liquid money" that can be spent immediately. The gap between M2 and M1 (the difference in their growth rates) indicates the liquidity of the economy. A smaller gap theoretically suggests greater liquidity.

In July, this gap narrowed from 4% to 3.7%, but this is not a positive sign:

  • Passive Contraction: The narrowing is due to a slowdown in the growth rate of M2 (from 8% to 7.7%) while the growth rate of M1 remained unchanged at 4%. The decrease in M2 is caused by slow fiscal spending and a high base of non-bank deposits from last year; the lack of increase in M1 is due to government agencies converting liquid funds into fixed-term deposits.
  • Liquidity Hasn't Really Increased: Analysts point out that, combined with the contraction in credit (fewer loans), the demand for liquid funds from businesses and individuals remains weak, so it cannot be assumed that liquidity has improved.

4. Record-Low Credit Growth: Both Businesses and Individuals Are Hesitant to Borrow

In July, RMB loans decreased by 340 billion yuan, reaching a historical low, with a year-on-year increase of 290 billion yuan in the decline:

  • Businesses Hesitant to Invest: Business loans decreased by 130 billion yuan, and there is a preference for short-term loans (indicating lack of confidence in long-term investments). The support from bill financing has also weakened.
  • Individuals Hesitant to Borrow: Household loans decreased by 460.3 billion yuan, especially medium- and long-term loans (mainly for housing), suggesting that households are still reducing their leverage.
  • Reflecting Weak Real Economy Demand: This credit contraction indicates that businesses and individuals lack confidence in the future and are reluctant to expand production or consumption, leading to low economic activity.

5. Fiscal Policy as a Lifeline: The Market Hopes for Faster Fiscal Spending to Boost Liquidity

The current monetary and credit environment is weak, so the market is pinning its hopes on fiscal policies:

  • Root of the Problem: Part of the decline in M2 growth is due to slow fiscal spending (fiscal deposits increased by 208.5 billion yuan in July, with funds accumulating in government accounts). Weak credit also requires more fiscal intervention.
  • What Is Expected: There is a hope that the government will accelerate spending (e.g., by allocating bond funds to businesses), converting fiscal deposits into money available for businesses and individuals, thereby increasing M1 and expanding credit.
  • Are Analysts Optimistic? Most analysts believe that the negative impact of fiscal policies will be mitigated. Additionally, strong exports and a weaker US dollar may help maintain a loose monetary environment, but the actual effect depends on how the policies are implemented.

Conclusion

The financial data for July overall indicate a sluggish economy, reflecting low confidence among households and businesses. However, there are some positive signs (such as a smaller year-on-year decline in household deposits). The slowdown in deposit migration, credit contraction, and the need to improve liquidity suggest that fiscal policy will be crucial in the coming months. Whether fiscal measures can transform "dead money" into active capital and stimulate economic activity remains to be seen. Ordinary people don't need to panic; these data provide macroeconomic insights. Our role is to make rational investment decisions and avoid following market trends blindly.